Motivated by a profound interest in wine, Nicholas Hammeken took his cellar master education and his business sales experience and launched a number of entrepreneurial successes within the wine world. These range from exportation to vinification to production-bottling of wines, both in Spain and Denmark.

Upon completion of his wine cellar education in Denmark, Nicholas took his education and applied it to sales and marketing departments in the wine industry. His knowledge in sales and marketing took form with experience working for smaller firms in France and Germany, but it is the wealth of experience he obtained through working in the firm Oddbins, England that has given him the confidence to read the changing markets.

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In 1996 Nicholas decided to change the perception of Spanish wine on the international market. With this foresight he launched his first company Vinnico Export. This company now successfully exports 12 millon bottles of Spanish wines a year. In 2001 he recruted winemaker David Tofterup and together they established Flor del Montgó - a collection of wines that show the true potential of Spanish indigenous grapes and their unique different regions.